Human stories, digital systems, real impact.
Turning complexity into clarity.
Building across strategy, product, and culture. from digital systems to food.
Location
Mexico
Reach
Worldwide
Design MAnager
@ Infoblox
Experience, applied
+10 years designing
and leading digital work
Across product, brand, and experience design for organizations in LatAm and the US.
Product & platform work
Web platforms, digital products, service experiences, and internal tools from 0 to 1.
Teams & collaboration
Led and collaborated with multidisciplinary teams in agency, in-house, and consulting environments.
Workshops & facilitation
Strategy, UX, product definition, and alignment sessions with teams, founders, and stakeholders.
Systems over screens
Design systems, brand systems, and workflows built to scale — not just one-off projects.
Brands that live across touchpoints
Brand and visual systems applied to web, product, content, and growth initiatives.
Ideas shaped by practice
Feeling is healing
Diseñar también es crear espacios donde las personas puedan sentir, procesar y conectar. Este texto explora por qué las emociones no son un “extra” del diseño, sino una capa esencial para crear experiencias que realmente importan.
Read about designing with emotion
Oráculo de arquetipos de diseño
Las decisiones de diseño no aparecen de la nada. Detrás de cada sistema, interfaz o marca hay patrones, arquetipos y tensiones que se repiten. Aquí exploro cómo construir un marco que ayude a leer, anticipar y decidir mejor en contextos complejos.
Explore the design archetypes
Batalla invisible por tu atención
Competimos por atención en un entorno saturado, pero pocas veces cuestionamos las reglas del juego. Este texto reflexiona sobre cómo productos, interfaces y sistemas moldean nuestros hábitos — y qué responsabilidad tiene el diseño en esa batalla silenciosa.
Reflect on attention & design
Systems in Practice
🎬 Pull the Frame
A content and narrative system exploring how ideas are framed, structured, and communicated across different mediums. Designed to bring clarity to complex thinking by connecting storytelling, design, and strategy into a cohesive system.
🍳 Sazonario Contextual Cooking
A system that turns cooking into a guided, frictionless experience — connecting inspiration, planning, and grocery decisions into one intelligent flow. Designed to reduce decision fatigue and bring clarity to everyday cooking through context.
🍗 Maneki Pollo
A food concept built as a system — connecting product, process, and experience into a repeatable and scalable offering. Focused on crafting something simple, memorable, and rooted in flavor, culture, and consistency.
